Does your company or brand have something newsworthy happening that you want people to know about? One of the ways to get the word out about it is through a press release. A press release is basically a written summary or explanation of the latest event or update of your company or organization.
You can usually do this through a press release writing service, or, if you have in-house writers who specialize in your marketing efforts, they should be able to write this on their own. Of course, for your press release to be effective, you might ask, how do I distribute my press release and when?
Different Ways for Press Release Distribution
If you lack these media connections, you can still send your press release through several channels. There are free press release distribution services on the internet like http://www.1888pressrelease.com/, www.presssreleasecentre.com, http://www.prweb.com/, http://www.prnewswire.com/, http://www.24-7pressrelease.com/.
Another option is to send it to the Associated Press, or to local publications that have the same target market as you. Again, just ensure that you are emailing or tapping the appropriate person — the journalist or editor who covers your topics. This is the best chance you have of getting your news picked up.
However, if you feel you are not getting any results with this, you can try the press release distribution companies that ask for a certain fee. They will do all the necessary leg work for you. A tip is to choose the one that have connections to Tier 1 newswires, such as PR Newswire.
The Best Time to Distribute Press Release
Some say that it’s best to get it in early in the week. Others contend that Mondays and Tuesdays are the days when press releases are certain to flood journalists and wire agencies. They’d be too busy writing press releases and might overlook your news.
You’d want to avoid Friday too, as people are usually on weekend mode already. As such, the recommendation is either Wednesday or Thursday, since it’s the middle of the week and perhaps not too busy.
If done effectively, press release distribution can be a marketing tool that will boost your business’ success!